ELECTION 2024 - Bold Decision is thrilled to provide winning research in many of the biggest fights across the nation this year. In total, the Bold Decision team guided strategy and research in nearly 40 electoral contests including several of the hottest races for US Congress and two dozen state legislative races.
Our work spanned coast-to-coast this past year, including national research for campaigns and causes and major efforts in the following eight states: Arkansas, California, Indiana, Michigan, Nevada, New York, Ohio, and Pennsylvania.
In 2024, Bold Decision conducted over 35,000 interviews among voters and specialized audiences, and our team leveraged a host of quantitative and qualitative techniques including live telephone polling, online and text-to-web (TTW) surveying, focus groups, in-depth interviewing (IDI), and advanced predictive modeling.
At the federal level, Bold Decision led the research for Black and Asian voters for the DCCC's P.O.W.E.R. Program. Our research supported culturally relevant programming and messaging that helped Democrats win 11 of the 12 critical races where we were involved, including the following freshman and returning Members of Congress: George Whitesides (CA-27), Derek Tran (CA-45), Dave Min (CA-47), Frank Mrvan (IN-01), Kristen McDonald Rivet (MI-08), Dina Titus (NV-01), Susie Lee (NV-04), Steven Horsford (NV-04), Laura Gillen (NY-04), Marcy Kaptur (OH-09), and Emilia Sykes (OH-13).
Beyond the Congressional and State Legislative races, Bold Decision provided invaluable research in races for municipal offices, ballot measures, messaging on critical legislation, as well as research for non-political corporate and trade association clients.
We send our thanks and congratulations to our clients, colleagues, partners, and friends for allowing us to guide them to make bold decisions and emerge victorious!
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